For decades, flying in a crew has been standard in journalism and production. It ensured consistency and control. But as budgets tighten and costs rise, is it still necessary? Beyond financial strain, the climate impact must not be ignored.
The Hidden Costs of Flying in Your Team
Flights, hotels, and logistics quickly consume a project’s budget. But the cost isn’t just financial. A round-trip flight from Paris to Los Angeles in economy class produces more CO₂ than an individual should emit in a year to stay within the 1.5°C target. Many media professionals take multiple such trips annually—often without considering the impact.
When skilled local professionals are available, does it still make sense to send teams across the world?
Traditionally, media organizations justified flying in their own teams for reasons of trust, skill level or editorial control. But the reality has shifted. Today, experienced journalists, camera operators, and producers can be found in many regions – often with deep contextual knowledge that outsiders lack. And with remote guidance and interviews now possible through video calls, editorial oversight remains intact—without the need for constant travel.
Local freelancers bring:
Faster response times – No travel delays, visas, or customs clearance.
Cultural and linguistic expertise – A better understanding of the story’s nuances.
Lower costs & emissions – No flights, hotels, or travel expenses.
A local network of contacts and resources – Access to possible sources and locations that otherwise would be out of range.
A More Sustainable Future for Media & Production
The industry is at a turning point. While some assignments still require a traveling crew, many don’t. Rethinking outdated production models is not just about sustainability—it’s about working smarter, faster, and more cost-effectively.
By shifting towards local talent networks, companies can reduce costs, minimize emissions, and support professionals already in the field. Sustainalists.com makes this shift easy, helping media companies find suitable freelancers in 75+ countries. Try it yourself—search for freelancers or list your own profile today. It´s free!
The question is no longer “Can we do this differently?” but “Why aren’t we already?”
